Study after study has shown that LGBT individuals (as well as allies) want to do business with those that share their values. One recent study even concluded that LGBT individuals would be willing to spend up to twice as much on a product or service if they knew the company they were utilizing supported the LGBT community.
That is why we launched our “Welcoming & Inclusive” campaign.
While there are more than 10,000 individuals searching our Online Business Directory each month, there are even more people in your community who are looking to shop and support those businesses that share their values.