As of this writing, Wood Violet Floral Design (Milwaukee) has served as a Chamber member for almost six years. In that time, their team has wowed countless attendees of our Love is Love Wedding Showcases with their gorgeous and bold floral designs.
At its core, Wood Violet is an eco-friendly floral design studio that uses locally grown flowers picked at the peak of their freshness. Every season, Wood Violet strategically designs new concepts to highlight the beauty and unique attitude of each season.
Owner Emily Watson tells us more about her blooming business:
Why did you decide to join the Wisconsin LGBT Chamber?
I have always been an ally and when I found out there was an open and welcoming organization, it seemed like a great fit. Being in the wedding industry, I hear these stories about discrimination and it breaks my heart. I want everyone to be able to plan their wedding free of that sort of anxiety.
Tell us a bit about your business and what you do.
Wood Violet is a full service wedding and event florist. We use ecologically responsible practices such as sourcing locally grown blooms and avoiding that green floral foam. You would be surprised at how dirty the traditional floral industry can be!
We try our darnedest to use products that are better for the environment. Anything from glass vases made in Ohio to natural silk ribbon that is hand-dyed in Washington. But most of those fancier containers are made over seas so we reuse them as many times as possible. It saves you money and it keeps stuff out of the landfill. One thing that we will never-ever use is that green flower foam. That stuff is not biodegradable and it contains formaldehyde. Gross!
We compost all of our floral scraps and waste. You would be surprised by how much garbage a flower shop can generate. We throw it all in the compost. If we clean up your event at the end of the night, we will carefully sort through and make sure we compost what we can. It takes a little longer, but we sleep better at night.
Overall, we are not fans of rules or convention and our aesthetic reflects that. Our style has been described as loose and natural, “garden-y”, lush, and bountiful.
What do you enjoy most about what you do?
I love all of the different people and personalities that I encounter. We counter people every day who are all in the same situation – trying to make their event or wedding soar. It amazes me how differently everyone handles it. We love being able to help make their day even more beautiful.
What do you know today that you wish you would have know when you first got started as an entrepreneur?
Remain open to possibilities and be willing to change your end goal. Life is absolutely not going to go according to plan no matter how hard you try.
How do you relax?
Netflix. It’s the only time I can really turn my brain off.
You can visit the Wood Violet team in person at the Chamber’s 2020 Love is Love Wedding Showcase in Milwaukee.
Learn more about Wood Violet here.
Wood Violet Floral Designs is located at 6429 W North Ave in Milwaukee, WI.