Starting out with just one size of handmade lotion in 2009, Scentability (Tomahawk) has expanded to an arsenal of bath, body, and home fragrance products. Each item from this woman-owned, veteran-owned small business is handmade on-site by entrepreneur Tricia Hoffman. A passion for classic scents and custom creations has allowed Hoffman’s company to grow from a home-based business to a thriving storefront in the heart of her town.
Tell us a bit about your business and how it began.
Why did you decide to join the Wisconsin LGBT Chamber?
I have many friends and family members who are a part of the LGBT community, an have always been an ally. When news came out in July 2017 that the current administration was enacting a ban on transgender people in the military, I was quite upset.
As a veteran, my belief has been that your ability to perform your job is not reliant on your gender, sexual orientation, race, culture, religion, etc.
It was at this time that I discovered that the Wisconsin LGBT Chamber existed, and I joined right away, as an additional way to let customers and the community know that I am an inclusive business.
What do you enjoy most about what you do?
I enjoy formulating all kinds of cosmetic products. It’s my passion. My workshop is my haven! It is where I can put my creativity to work, put both my nursing degree and my chemistry degree to good use and make awesome products for my customers. I take pride in my attention to detail and customer service!
How would you like people to remember you and your work?
I love working with and giving back to my community. I enjoy formulating amazing products with quality ingredients at an affordable price. I also enjoy working with my customers. If they have questions or special requests, I try to educate and accommodate them to the best of my ability. I feel like my repeat customers become almost like extended family and they put a smile on my face when I see them walk in.
What’s the best piece of business advice you’ve ever been given?
The best piece of advice I have been given and that I pass on to others in the handcrafted industry: do not become too worried about what the person next to you is doing. If you focus on making your business the best that you know how (and avoid bad-mouthing your competition) you will be more successful and happier as an entrepreneur!
If you had to choose another career today, what would it be and why?
This is my other chosen career! I left my career of almost 17 years as an L&D/OBGYN Nurse to start Scentability.
How do you relax?
Being involved with my kids’ activities (twins that are 14 and youngest is 11!), TV, crochet and bowling!