With the digital evolution, this world is going through, a big part of our lives has now shifted to the digital landscape. For businesses to remain relevant, they must make their presence known on the internet– because that’s where the world is headed!
As you inch your way into the digital world, you are faced with a multitude of options when you tap into the boundless power of digital marketing. Research states that search engines are responsible for 90% of the overall traffic on the web. There is no denying then that Search Engine Optimization (SEO) is the primary way to increase your brand’s visibility and enable it to grow.
What Exactly is SEO?
Primarily, SEO refers to a set of practices that enable your business to gain more visibility and rank higher on the search engine results pages (SERPs). It may seem simple on the surface level; however, there is a wide range of complexities and intricate details that go into SEO.
To fully optimize the process, you need to understand how search engines operate and how your target audience utilizes them. The goal is not only to make your website relevant to the interests of the search engines but also to target the audience that is using them.
Do you Really Need SEO?
Your digital marketing journey would be entirely useless without the help of SEO because even though there are various ways to promote your business on the web, nothing can even come close to the power of SEO.
It enables your brand to:
- Drive targeted organic search traffic that is relevant to your industry.
- Gain higher visibility and more exposure.
- Attract the people that are most likely to convert into customers.
SEO is no longer just an option- It is a necessity! Every flourishing business has realized the importance of SEO as an integral part of an effective marketing strategy and, therefore, is squeezing it for its maximum benefits.
So to summarize: Yes, you really need SEO!
How is SEO Growing your Business?
If you know how to properly utilize the powers of SEO, it can lead your business to excessive profits and unprecedented growth. Listed below are a few of the ways SEO can lead to business growth:
1. Inbound Traffic
To generate more revenue, you need to generate maximum exposure to your offer. To do so, you have to direct your focus onto the marketing methods that can get you maximum traffic- the kind that can be turned into sales.
The old school marketing methods, such as running ads or cold calling, are quite costly and often not practical.
On the other hand, SEO is cost-effective and enables you to efficiently reach out to your target audience and attract quality inbound traffic. Another significant benefit of SEO is that it also grows with time and allows you to adjust and leverage the prevailing situation.
Therefore, SEO helps you gather qualified leads and generate traffic without being too heavy on your wallet. By saving money on taxing outbound activities, you can direct your resources on what actually works for your business.
2. Increase Customers
Having a business website that is well-structured and informative is a great way to distinguish yourself from your competition and gain more customers. However, if nobody relevant finds your site, all your efforts will be entirely futile. Regardless of the stage, your business is at, you need to have a consistent flow of potential customers, making more sales, or winning more clients. And this is where SEO comes to your rescue!
When people are conflicted about buying a product or service, they typically resort to online research to help them decide. SEO can optimize your website with the right keywords, enabling you to appear at precisely the right place at the right time. SEO makes it simpler for consumers to reach a buying decision, and when done right, it can bring your prospects closer to buying your product/service over your competition.
Increasing your customer base goes beyond mere exposure- it also requires you to analyze and target the people that you choose to expose yourself to. SEO helps you attract the right kind of traffic, but it also enables you to identify and focus on the optimal channels for your brand.
3. Establish Credibility
Building credibility will undoubtedly have numerous positive effects on your business; however, it is quite slow and gradual. Fortunately, though, effective SEO can help your brand build trust and credibility in the eyes of Google, which leads to more traffic and aids in the development of faith in consumers.
A common notion among consumers is that credible businesses always appear on the first page of Google, which is why even the second page barely gets any attention! When your prospective consumers see you ranking high on the search results, this automatically inculcates feelings of authenticity and credibility, thus significantly increasing your conversion rate.
4. Higher Conversions through Local SEO
Regardless of the niche, you operate in; local SEO can help your business grow multifold. The drastic increase in mobile users establishes local search as an integral part of your marketing strategy.
When you focus on local SEO, you can optimize your business website for a specific geographic location, making it easy for people nearby to find your business and ultimately increase your chances of making a sale.
5. Brand Value
Having an impressive brand value and communicating it effectively is critical to gauge the consumers’ interest. Through SEO, you can increase your brand value without increasing your costs. With a small investment, you could be on your way to building real brand value that ultimately helps you get more customers.
Using traditional marketing methods in an attempt to boost brand value is ineffective currently but is also quite expensive. Using SEO to build primary brand value in your target industry is optimal for any business that wants real-world results without a huge investment. This automatically makes SEO one of the most reliable tools to increase your market visibility and boost your brand’s reputation.
6. Long-Lasting Results
One major drawback of traditional marketing methods is that they are time-bound, which means that if you do not generate results in a specific time frame, you lose your precious advertising dollars.
On the other hand, SEO lets you take advantage of the evergreen nature of the internet and helps you stay in the forefront. It gets you long-lasting results, given, of course, that you keep making efforts to distinguish yourself and remain ahead of your competition. This is important because interest in your business-related topics may grow over time, and more and more people will find your business via search. Once you invest in SEO, you will be able to gain real visibility for months or years. This gives you a better return on investment and allows you to prepare your business for other digital marketing activities.
Although SEO is continuously evolving with time, it gives you ample time to adjust to the changes. So, even if your business does not implement every single SEO technique out there, it can still rank well, given that your website lives up to users’ expectations and search engines.